Sustainable Blue
Human activity is destroying the world’s oceans through pollution, overfishing and bad fishfarming practices. Sustainable Blue aims to help change that with a proprietary closed-loop land-based fishery – resulting in zero chance of fish escapes, zero use of antibiotics and most importantly, zero waste discharge back to the environment. This rebrand takes inspiration from the natural cycles of the ocean while celebrating the human passion and ingenuity that makes Sustainable Blue the world’s most responsibly raised salmon.
